Brand attacks have risen significantly in recent years, with an increase of 381% in 2020 alone. With the rise of social media and other online platforms, individuals and organizations can launch attacks that harm a brand’s reputation.

Brand attacks can come from various sources, such as competitors, disgruntled customers, and malicious actors. Cyber terrorists aim to cause damage and destruction, while Initial Access Brokers specialize in gaining access to networks and resources through stolen credentials. Government or state-sponsored threats use brand attacks as part of advanced and complex engagements targeting foreign government entities. Organized crime cybercriminals focus on attacks that will net them money, while hacktivists disrupt an organization’s ability to operate efficiently and disrupt the customer experience. Insider threats are challenging to catch and have legitimate access to sensitive information but have malicious intents.

Cybercriminals have different motivations for their actions, such as financial gain, damage to a company’s reputation or seeking revenge, setting up more significant attacks, disrupting operations, and simply causing mischief. When cybercriminals figure out they have similar goals, they team up to share information and create more efficient attack strategies.

To mitigate these attacks, companies must develop strategies that consider the dynamic nature of brand attacks and can adapt as the threat evolves.

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