What is a managed online backup (MOB) service?

The article discusses Managed Online Backup (MOB) services in the context of the booming Managed Service Provider (MSP) market. It highlights the expected growth of the MSP market, emphasizing the need for differentiation among competitors. The focus is on the benefits of incorporating managed online backup as a core service offering for MSPs.

Definition of Managed Online Backup Service:

• Managed Online Backup services, or cloud backup or backup-as-a-service (BaaS), involve regular off-site data storage by a managed service provider.
• The MSP utilizes a dedicated team and remote backup software to back client data to a secure cloud-based repository through an encrypted network connection.
• Clients are charged a flexible subscription fee based on network capacity, storage used, bandwidth, server volume, data recovery instances, etc.

How Managed Online Backup Works:

• Online backups depend on a fast and reliable network connection to transfer data from local devices to the cloud.
• Users can send specific files and storage drives or even copy entire websites to online storage.
• MSPs can integrate with collaboration platforms and manage backups of business accounts.
• The process involves scanning, encrypting, and transferring critical files to secure cloud storage.
• Customizable backup frequency ensures no data is left unprotected.

Benefits of Managed Online Backup:

1. Sensitive Data and Application Protection: Ensures compliance, brand reputation, and peace of mind through multiple layers of information protection.
2. Proactive Monitoring: MSPs monitor networks, data centers, and online storage to detect and remediate threats swiftly.
3. Cost Control: Subscription-based pricing allows businesses to pay for the exact backup volume, scaling as needed without additional hardware costs.
4. Minimal Downtime: Protects against cyber threats, enabling quick restoration of essential backups to minimize downtime.
5. 24/7/365 Backup and Recovery: Continuous monitoring, advanced threat detection, and swift cloud backup services ensure data protection.

How MSPs Can Market Managed Online Backup Services:

• Educate customers on the importance of data backup and the differences between local and online backup.
• Explain the process of remote cloud backup and demonstrate the solution’s efficiency.
• Offer free trials to showcase accessibility and ease of use.
• Present specific MSP backup offerings, including integrated automation solutions, tiered backup packages, personalized tech support, and maximum tolerable downtime (MTD).
• Emphasize military-grade data protection to build customer trust.

Selling Points for MSPs:

1. Mitigating Modern Cyber Threats: Highlight the growing demand for cloud-managed services with built-in proactive cyber threat defense.
2. Standing Out with Managed Backup Services: Emphasize cloud backup services’ reliability, efficiency, and security to reduce customer churn and attract new clients.
3. Pairing Managed Backup with a Security Stack: Offer customizable security stacks to enhance data protection and cyber threat response.
4. Packaging Cloud Backup Service with Disaster Recovery: Stress the importance of a robust disaster recovery plan to ensure business continuity.
5. Offering Data Protection Features for Various Environments: Provide comprehensive data protection solutions for physical servers, cloud environments, virtual servers, applications, mobile devices, and endpoints.

Choosing Acronis Cyber Protect Cloud for Managed Online Backup Services:

Acronis Cyber Protect Cloud combines backup and disaster recovery with next-generation anti-malware and endpoint protection.
Integration and automation reduce complexity, increase productivity, and decrease operating costs for MSPs.
Advanced Backup pack enhances automation, productivity, and security, protecting over 20 platforms from a single console.

Modernize your clients’ security

Acronis Cyber Protect Cloud unites backup and next-generation, AI-based anti-malware, antivirus, and endpoint protection management in one solution.

Empower IT teams with All-in-one Cyber Protection

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