Originally published by Bfore.AI. This article helps you understand the reasons behind brand attacks, so companies can develop more effective strategies for responding to and mitigating the impact of a cyber-attack.

Originally published by Bfore.AI. Brand impersonation is often deployed by threat actors, using a brand’s logo, colors, font, and so on to ensure recognition and inspire trust with victims. As brands today all have some form of online presence (websites, mobile applications, social media accounts), replicating and impersonating a brand is a relatively simple task for threat actors.

Originally published by Bfore.AI. With almost 90% of data breaches being due to social engineering, it shows that humans are a significant factor in some way for most successful cyberattacks against global brands. Here are some tactics for online brand protection.

Originally published by Bfore.AI. While brand attacks intend to steal personally identifiable information from individual victims, the company’s being used and impersonated by threat actors also faces consequences. It is imperative that companies take part in and invest in the effort to ensure that threat actors limit the exploitation of their brand to protect their reputation as a trusted brand.

Originally published by Bfore.AI. Cyber attackers use impersonation attacks to spread false information, steal credentials, and spread malware, all in your company’s name. These rarely talked about attacks are more common than you might think. Learn more about brand impersonation attacks and how you can prevent them.