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Making every sign-off count for Make-A-Wish UK | Exclaimer
The Make-A-Wish Foundation, a charity founded in 1986, grants special experiences to children aged 3-17 with life-threatening conditions.
The organization, consisting of full-time staff and volunteers, faced challenges with email signatures. Oli Wilson, the Technology Manager, turned to Exclaimer to address compliance standards and ensure consistent branding and messaging. Exclaimer allowed centralized management of email signatures, overcoming issues related to volunteer staff and frequent updates.
Testimonial from Oli Wilson, Technology Manager at Make-A-Wish UK
“Centrally managing email signatures can seem like a novelty until you need it. It then becomes a game-changer for managing brand consistency and external messaging. Exclaimer’s email signature solution is a key tool for compliance, marketing, and communications within any company.”
The collaboration between marketing and IT teams was streamlined, with Exclaimer proving intuitive and efficient. The implementation was smooth, and the solution provided time-saving benefits, enabling teams to focus on core tasks. Oli praised Exclaimer’s support for their nonprofit work and recommended it for email signature control.


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