Driving instant feedback for Tobermore

Tobermore, an award-winning paving and walling products producer in the UK and Ireland, faced the challenge of maintaining a personal approach as they scaled to 400 employees with £50 million in annual orders. They sought innovative ways to automate customer feedback without compromising their personal touch.

Tobermore’s marketing teams, relying on email as the preferred communication method, utilized Exclaimer’s email signatures and feedback feature to maximize customer feedback. With Exclaimer’s help, Tobermore collected structured feedback in real time, ensuring representative response levels and immediate action when necessary.

Testimonial from Orla McGoldrick, Consumer Marketing Manager and Roisin O’Kane, Commercial Marketing Manager at Tobermore
“The [Exclaimer] platform is user-friendly and presents very professionally to customers. Now we have a great indicator of the customer service levels individuals in the team are providing, and it enables a KPI to be set against customer satisfaction.”

Exclaimer also empowered Tobermore to tailor email signatures for segmented marketing campaigns, tracking clicks and effectively targeting audiences. Orla McGoldrick, Consumer Marketing Manager at Tobermore, praised Exclaimer’s user-friendly platform, prompt setup, and great support, noting it provided a valuable indicator of individual team members’ customer service levels and enabled setting KPIs against customer satisfaction.

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